ADF Foods - EXPO West booth
Environmental design and illustration
Working with the General Manager of ADF Foods Ltd., I designed and illustrated the backdrop for the Nate's and PJ's trade booth for their presentation at EXPO West (the world's largest natural, organic and healthy products event). The illustrations were created to explain their slogan “Better Food for a Better You”, therefore it depicts people out and about, enjoying a healthy lifestyle. The illustrations were also applied to t-shirts for the ADF Foods staff.
Credits: Tom Ingalls and Christopher Jordan (Art direction)