California Academy of Sciences
Print and Digital collateral
A few examples of printed and digital materials I worked on at Cal Academy.
Credits: Rhonda Rubinstein and Jinny Kim (Art direction), Oliver Padilla (Photography)
The California Academy of Sciences sends out weekly newsletters to market their Thursday night after-hours events which have a different theme each week. Since people tend to skim over newsletters (especially when they are sent weekly), I wanted to give the viewer something more than just a static image and type. I created animated gifs to add some movement and fun to some of the special events. Here are a few of my favorites.
Printed signage
Museum map and special event postcards
Digital signage at the front desk and Member’s special event invitation
Penguins + Pajamas ad for Parents Magazine